I do

for creatives / small businesses / start-ups / non-profits

A little bit about me

Hi, I'm April. I'm a start-up founder, digital designer and photographer currently based in England.

I run a small start-up in EdTech but I also love working as a freelancer to help other founders/entrepreneurs build theirs.

This project was created from the belief that there are genuine brands out there, a little kinder and a little more conscious, that are yet to fully lay out their vision and thus, make their impact. This is where I’d like to come in – as your creative sidekick helping you craft visual solutions and tell your story – keeping in mind intention, authenticity and functionality.

How I work

Full transparency: I may be working on this project part-time but worry not, I make time and treat both projects as my babies. With that in mind, I work with one client at a time – this could last from two weeks to up to a month depending on your requirements. I enjoy collaborating with one person at a time as it allows us to dial into your vision and communicate your story.

Kind words from lovely people
I've worked with

Working with April on our business website has been a true pleasure. April has great attention to detail and a high level of professionalism. I’m so happy with the way our website represents our business. I would recommend her without hesitation and look forward to working with her on future projects.


Tru Lang, chef/owner, MÙA Restaurant

I was very happy with April’s work! She was on time, professional, creative and kind. April is incredibly skilled and knowledgeable about her craft and her stunning ability to highlight what makes you unique will make you excited to work with her again and again.

– Feji, The Vibrant Nomad

April is very warm, thoughtful, and open. During our shoot, she made me feel really confident and safe as if I was shooting with a close friend. She brought her own creative ideas and took the time to listen to my inspiration and ideas. When I got my photos back I couldn’t wait to change my profile photos and share them with my friends and family.


– Colleen, MindbodyColleen

You can browse my work here.

Scroll down for other bits and bobs.

HOLD UP, your name is April.
Why Len Dela Cruz?

Len is my nickname and Dela Cruz is my mother’s last name. I‘d like to keep a bit of anonymity online but not sure how that’s going…

A list of things I like/
potential icebreakers:

  • Languages (I speak Tagalog, English, Spanish, French and forever trying to learn Dutch)
  • Sushi
  • Creating playlists
  • Fresh laundry
  • Non-fiction books
  • Browsing Airbnbs
  • Potatoes, in all its forms
  • Richard Ayoade
  • Good cinematography
  • Crocheting
  • Chocolate
  • Fun facts
  • Sing-a-longs